Digital Foundations
Digital Foundations
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The Digital Foundations service is built for regional business owners who have quietly known for a while that their online presence isn't doing them justice — but haven't had the time, the budget, or the right support to fix it.
You have been in business long enough to have built a genuine reputation in your community.
Customers who know you trust you completely.
Customers who know you trust you completely.
But the person who finds you through Google for the first time — or checks your Facebook page before deciding whether to call — sees something that doesn't match the quality of what you actually deliver. A website that was built years ago and hasn't been touched since. A Google Business Profile with outdated hours or no photos. A social media page that went quiet six months ago when things got busy.
You are not a digital business. You are a trade operator, a tourism operator, a wellness practitioner, a café owner, a community organisation.
Your expertise is in what you do — not in content calendars and hashtag strategies. And that is completely reasonable.
But the reality is that in 2025, an incomplete or neglected digital presence costs you customers before they ever make contact. People search before they call. They check before they visit. And if what they find doesn't inspire confidence, they move on to someone else — often someone doing inferior work who simply has a better-looking online presence.
That is the problem this service solves. Not with a full marketing agency retainer or a daily posting schedule you'll never sustain. With a clear, practical audit of exactly what is and isn't working, a structured content strategy you can actually follow, and digital foundations that reflect the real quality of your business — without consuming your week to maintain them.
Health Check $250–$350
Health Check $250–$350
A structured audit and report for businesses that want to know whether their digital presence is working — and what to fix first.
Website review: mobile friendliness, contact visibility, booking/enquiry path, broken links, load speed, Google search presence
Social media audit: posting consistency, profile optimisation, bio clarity, brand messaging, visual consistency
Google Business Profile review: hours, reviews, photos, business description
Deliverable: 5-page Digital Health Check Report covering Website Strengths & Fixes, Social Media Snapshot, Visibility Score, Top 5 Easy Wins, and Suggested Next Steps
Blueprint $450–$750
Blueprint $450–$750
A structured 90-day content plan that eliminates the guesswork of what to post. Designed for businesses with inconsistent or absent social media activity that want a simple, repeatable system — not daily management.
90-Day Content Plan with defined content themes (behind the scenes, customer stories, educational tips, promotions, community involvement)
Posting rhythm guide: recommended frequency and platform mix for the business type
Content calendar with weekly post ideas mapped across 90 days
Caption framework guide: templates for story posts, educational posts, and promotional posts
Hashtag and local SEO suggestions focused on regional discoverability (#AthertonTablelands, #MareebaBusiness, #SupportLocalFNQ)
Foundations $1,200–$1,800
Foundations $1,200–$1,800
The comprehensive digital baseline package. Combines full audit, brand voice, content strategy, and website improvement recommendations into one structured engagement. Ideal for businesses launching, relaunching, or preparing for growth.
Full digital audit: website and social media (as per Tier 1)
Brand voice guide: how the business should sound online — tone, language, personality (e.g. friendly, local, knowledgeable, community-focused)
6-month content strategy: content pillars, posting plan, seasonal opportunities (wet season, local events, tourism peaks)
12 ready-to-post content ideas with captions included
Website improvement plan: homepage messaging, service descriptions, enquiry buttons, SEO keywords
Digital Monthly Support $250–$500/month
Digital Monthly Support $250–$500/month
Monthly content planning session
Caption writing guidance / templates
Monthly performance check-in
Fresh content ideas for the month ahead
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